Bachelor of Design in
Graphic Design &
Technology
Course Overview
The Bachelor of Design (B.Des) in Graphic Design & Technology at INSD is a comprehensive undergraduate program designed to develop creative thinkers, digital designers, and visual communication professionals. The program focuses on design fundamentals, digital creativity, technology integration, and industry execution, enabling students to work across branding, advertising, digital media, motion graphics, UI design, and interactive platforms. Learning is studio-based and industry-aligned, supported by live projects, masterclasses by industry experts, AI-enabled tools, and continuous portfolio development, ensuring graduates are job-ready and future-focused.
Curriculum Structure
Core Design Foundations
- Fundamentals of design, visual language, and composition
- Drawing, sketching, and visual storytelling
- Colour theory, form, balance, and layout principles
- Design thinking and creative problem-solving
Typography & Visual Communication
- Typography, calligraphy, and type anatomy
- Layout design and grid systems
- Brand communication and visual identity
- Advertising creatives and campaign design
Digital Illustration & Graphic Design
- Digital illustration and digital painting
- Image manipulation and photo editing
- Branding, packaging, and product graphics
- Print and publication design
AI, Motion & Emerging Design Technologies
- AI-powered design tools and generative design concepts
- AI-assisted creative workflows and automation
- Motion graphics and animation fundamentals
- Video editing, sound design, and post-production
Web, UI & Digital Design
- Web and digital design fundamentals
- UI basics, layouts, and interface design
- HTML & CSS fundamentals for designers
- Responsive and digital-first design thinking
Professional Practice & Business Skills
- Business communication and presentation skills
- Client handling and agency workflows
- Freelancing, personal branding, and design entrepreneurship
- Marketing fundamentals and digital media awareness
Industry Training & Portfolio Development
- Portfolio development and career readiness
- Interview preparation and professional reviews
- Live projects with brands in every semester
- Final-year internship and on-the-job industry training
Learning Experience & Practical Training
- Fully equipped graphic design studios and digital labs
- Hands-on creative projects and real-world briefs
- Continuous studio assignments, critiques, and exhibitions
- Masterclasses by industry experts and entrepreneurs every semester
Career Opportunities
- Graphic Designer
- Visual / Creative Designer
- Branding & Advertising Executive
- Digital Media Designer
- Motion Graphics Designer
- Junior UI / Creative Designer
- Freelancer / Design Entrepreneur
Eligibility
- 10+2 pass from a recognised board
- No prior design background required
Industry
projects
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Why Study B.Des in Graphic Design & Technology
at INSD
Kolkata
Industry-aligned curriculum built for real design careers
Strong focus on digital, visual, and interactive design
Studio-based, hands-on learning approach
Mentorship from practicing designers, entrepreneurs, and industry experts
Structured career guidance with 100% placement assistance
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Faculty Members
 Ayan Biswas_ HEAD OF DEPARTMENT.jpg)
Ayan Biswas
HEAD OF DEPARTMENT
 Ayan Kundu_Assistant Professor.jpg)
Ayan Kundu
Assistant Professor
 Sohom Das_ UI-UX Professor.jpg)
Sohom Das
UI-UX Professor
 Akritti Jain_personality Development Coach.jpg)
Akritti Jain
Personality Development Coach
 Ankan Bandyopadhyay_Visual Design Professor.jpg)
Ankan Bandyopadhyay
Visual Design Professor
 Disha Bhattacharya_Management.jpg)
Disha Bhattacharya
Management
Book a Free Consultation Now
Industry
Alliances
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Life at INSD Kolkata
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PLACEMENTS &
RECRUITERS
Where talent meets industry
14L
HIGHEST PACKAGE
100%
PLACEMENT ASSISTANCE
300+
BRAND PARTNERS
Our Hiring Partners
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Scholarships & Financial Support
INSD Kolkata offers scholarship support to eligible students as part of its commitment to encouraging academic merit, creative potential, and inclusive access to professional design education.Scholarship opportunities are evaluated based on institutional criteria. Details regarding eligibility, categories, and the application process are communicated transparently during the counselling interaction.
Testimonial
Experiences That Reflect
Our Impact
“My journey at INSD Kolkata really helped me grow as a designer. The practical projects and portfolio guidance gave me the confidence to begin my professional journey with Cognizant.”
“Studying at INSD Kolkata was a great experience. The hands-on learning and creative projects helped me understand how the design industry works and prepared me for my role at Technicolor Creative Studios.”
“INSD Kolkata helped me improve both my creative thinking and technical design skills. The learning environment and support from mentors helped me confidently start my career at Wipro.”
“The practical training and portfolio development at INSD Kolkata helped me understand real-world design. It gave me the confidence and skills needed to begin my journey with Kraftix Digital.”
“My time at INSD Kolkata helped me explore my creativity while learning important design tools and concepts. The guidance from faculty played a big role in helping me start my career at Capgemini.”
“INSD Kolkata gave me the opportunity to learn design in a practical and creative way. The projects and mentorship here helped me build the confidence to begin my professional journey at Infosys.”
“My experience at INSD Kolkata helped me develop strong visual storytelling and design skills. The exposure and guidance here helped me step into the industry and begin my journey with Hoichoi.”
“The learning experience at INSD Kolkata helped me grow creatively and professionally. The practical projects and portfolio support helped me take my first step into the industry with Framestore.”